We are testing this concept:
We think it is a good option IN ADDITION to the website to get consumers to find you.
The main downside is that on Facebook, search results cannot be “randomised” in any way. People can search by city / town and get results of members who could service them, however, there is no way of making this listing randomised. Facebook displays results in order of entry, and we enter all in a random way.
So, let us know what you think.